Aicha is FAIRER’s Content & Marketing Lead, with 10 years’ experience spanning SEO, content strategy and digital marketing. Having worked both agency-side and in-house, she has delivered campaigns and content for a range of organisations, from B2B businesses to healthcare providers and consumer brands.
Earlier in her career, Aicha helped establish her organisation’s first employee resource group (ERG), organising cultural events and leading awareness initiatives. Outside work, she enjoys learning about mental health and neuroscience, particularly how our brains, behaviour and environments shape our wellbeing and how we relate to one another.
